stellenbeschreibung senior brand manager

Leading development of FMW brand strategies and commercialization of brand plans, including advertising and promotions, Leading and development of the Kellogg’s Olympics and KNYC Cafe commercial programs on behalf of the MF portfolio of brands, Responsible for sales consumption (Nielsen/ WM Source) weekly/monthly reporting, as well as ongoing proactive analysis, Delivering and management of media (owned & earned) across all channels including TV, Print & Digital; oversee and optimize implementation and execution with cross functional partners, Owner of Marketing budget; ongoing management, expense tracking and reporting, Ability to work in conditions which include multiple priorities, extended work schedules, and specific time constraints, Understands the external environment (competitive and market) and identifies new sources of opportunity, Interrogates data to identify core business levers, Project management skill for NPD development, launch, Min of 7 years relevant working experience in FMCG Company, Develop our 'Renew Category Growth' plans for Malaysia in close collaboration with PAC and Commercial leads, then lead a cross-functional team to execute the relevant initiatives, Influences the cross-functional teams to ensure excellence in end-to-end execution with close coordination with K&I, IMC, Commercial, PAC, Technical, Finance, Legal and the Bottlers, Lead Category and Brand innovation initiatives, including developing the region innovations pipeline and driving the commercialization of aligned projects through the cross-functional team, Input to Category Growth Strategy & Innovation Pipeline, Lead Marketing Plan, Calendar and DMI management, Lead excellence in execution through cross-functionally aligned plans, 9-12 years of experience in Marketing - including strategic and operational marketing - in FMCG companies, At least 7years’ experience in classic/FMCG brand management, Experience handling prestige product a plus, Experience of various stages of NPD (qualifying + actual launch), Experience handling regional teams a plus, Lead development of the HEALTHY ESSENTIALS® long-term strategy and operational business plans to maximize value across the US Consumer Group, Lead the U.S. development and implementation of Integrated Marketing Communications, Manage the U.S. Communication and Content build and syndication strategy across need states, Manage the development and deployment of media plans focused on driving high quality registrants for the CRM database, high engagement for the site, and +1 sales at retail, Manage the Retail activation across pure play, omni-channel, and brick and mortar to deliver solutions that deliver joint value to retailers and +1 in the basket, Manage multiple Agency relationships (Creative Agency, Digital Agency, Media Agency, etc.) 12. Accountable for delivering breakthrough innovation for the Global Owned Brand Healthcare business, to contribute to the growth ambition of +30% by 2025. This candidate will work hand-in-hand with internal cross functional teams and creative agency partners to deliver best-in-class marketing across … Work closely with teams to drive development & deployment of brand & segment growth initiatives, Join a fast growing and Australian owned family business. Find your ideal job at SEEK with 1,319 SENIOR BRAND MANAGER jobs found in All Australia. Having experience in managing multiple brands will be essential. Closes 9 Jan 2021. Drive the core business & lead product innovation! 9… Fun, fast and fulfilling mat leave contract. We’ve been branding and evolving continuously since 1886 and there’s no better place to create inspiring brand strategies. Managing CLIENT in sports environment will be an advantage, but not a necessity. Join a dynamic global business with market leading FMCG brands such as NIVEA and Elastoplast. Posted 2 weeks ago. Passion and drive energised by the shared ambitions of the team. Search 548 Senior Brand Manager jobs now available in Greater Toronto Area, ON on Indeed.com, the world's largest job site. Job Description. MBA is preferred, Marketing experience in Consumer Packaged Goods is highly preferred, Ability to work within and lead a cross functional team is required, This position requires up to 20% domestic travel.1937170524, Lead cross-functional teams in the development and execution of innovation projects from the ideation stage through launch, Participate in the development of the mid and long-term innovation strategy and prioritization of initiatives to meet the company’s short-term and long-term business objectives, Work with agency/consultancy/internal teams to develop new to the world brand and product concepts grounded in brand, consumer, shopper and retailer insight, Develop strong cross-functional relationships with key partners, including R&D, Operations, SSD, Finance, Legal and Sales, Develop strategies for the brand to achieve target volume & value, market share and contribution objectives, Prepare and gain approval for brand activity plans including product activities, brand communication, promotional programs and expenditures budgets, Sets the overall vision for the brand on a local basis and translates global activities where applicable, Initiate Marketing Research projects in order to identify, understand and monitor consumer needs and wants, Initiate, lead and manage product activities under the assigned brands and in exploring new areas if appropriate, Control brands P&L in the areas of product, packaging, price, advertising and other communications and recommend actions for improvement, Manage all aspects of Kitekat Brand communication including, Manage packaging, NHW dashboard, services and CSV related to her/his brand, Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands, Contribute to development and execute strong, functionally aligned brand plan. Take full leadership of a portfolio of brands, coordinating and influencing a cross-department … 1. Ability to develop and execute business strategies. Leading the brand team, the senior brand manager oversees all aspects of the brand and seeks to ensure its future success. Tokyo, Tokyo, JP More To Enjoy. Emerging - Senior Brand Manager. Ensures sensory standards are achieved across the portfolio, Responsible to develop innovation pipeline for 1-3-5 year plans and all concept validation, Leads all initiatives in collaboration with sales to execute brand plans with targeted customers. Parental leave contract for up to 12 months, starting March 2021, Excellent location and flexible working options available to all employees, Join our team and be responsible for developing and implementing a wide range of brand, tactical and strategic marketing initiatives for QAL, Focus on portfolio growth including NPD for Maltesers & Pods - Key brands, Full brand responsibility of the 2nd largest market in the world for Maltesers, One of the most senior and visible brand roles at Mars Australia, Lead a step change into a premium space for Maltesers! Gurgaon. Responsibilities. Senior Manager – Brand. The Senior Brand Manager position is a combination of creative, innovative and inspiration to refresh the world. Trade marketing experience is a plus, Brand activity development and implementation, Strong strategic leadership (portfolio and brand strategy), Able to cope with complexity and high workload, focus on the right priority, Can do attitude to make things happen in time and in full, Proven ability in People Leadership: Motivating, coaching and developing people, Ability to lead and manage cross-functional team and project, Effective communication and presentation (Sr. stakeholders and Sales Team), Fluent in English (verbal and written). Salary estimates are based on 163 salaries submitted anonymously to Glassdoor by Senior Brand Manager employees. You are expected to lead and collaborate with different subject-matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities. NSW. Try the SEEK app to find your dream job faster. Create the consumer led portfolio strategy and iconic communication! Senior Manager – Brand. Knowledge of Dutch and French is a plus, Drive demand centered insights and jobs theory for brand(s), Develop, align and lead growth strategy initiatives, Develop and manage Brand equity (language, vision, strategy), Lead strategic planning process and support and support Annual Operating Plan, Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities, Anticipate future business needs and proactively gain alignment with cross functional partners, Coaching and developing ABMs, BMs, and cross functional partners to retain & develop talent, MBA with 3-5 years (Brand), 5-7 years (Senior Brand) of progressive brand experience, Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies, Has successfully worked in matrix environments or Center of Excellence business models and can demonstrate aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals, Develop and execute integrated consumer and retail programs, Create, execute and manage a fully integrated marketing plan including consumer communications strategy, comprehensive media plan and consumer promotions, Develop brand financial strategy including pricing, ship plan and budget management across all categories, Analyze and track POS performance and utilize data to drive decision making, Develop and articulate competitive positioning and differentiation of brands, Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships, Represent and evangelize the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives, Provide comprehensive reporting and analysis, both internally and externally, on brand performance, category performance, industry trends, and market share, Host Quarterly Business Reviews (QBRs) to review partner performance and discuss/lead joint initiatives, 8 years experience in sales/marketing, OR, Demonstrated financial and business acumen, Previous experience in the technology industry, Prior experience in Supply Chain, Pricing, Merchandising or Program Management, There’s no i in team, but a “me” in awesome: work with cross functional team of brand, sports programming, entertainment programming, operations and creative to support development and execution of national and local retail programs, Ear to the ground: keep abreast of consumer and industry insights to develop more powerful consumer communications, brand programming and product evolutions, Read the tea leaves, don’t just report the weather: analyze market trends, syndicated data and consumer research to track performance of the brand , inform sales and marketing team decisions, and be able to interpret and drive results based on insights that make you go hmmmmm, Strategy: support the development and implementation of brand strategic vision, goals and plans to build the Hydration brand, Sell ice to an eskimo: interact with divisions/customers in order to influence their programming, plan-o-grams, and merchandising during annual business planning process to ensure system is aligned, inspired, and informed, Provide team members with leadership, direction, and coaching to achieve work objectives and improve performance and skills, Name dropper: serve as the brand lead when managing some of our key sports, music, and entertainment properties and partners. Comfortable utilizing data to support business decisions, Strong communication and interpersonal skills to function effectively as a leader and in a team environment, Successful experience in developing and executing marketing and in-store strategies and programs, brief writing, and managing P&L’s, People management and coaching experience (with direct reports and cross functional partners), Assists Brand Marketing Director in the development of strategies to drive long-term P&L improvement. Filter by location to see Senior Brand Manager salaries in your area. Ability to effectively mine syndicated data. Learn about our company’s purpose and vision. Suggestions will appear below the field as you type. Large retail group in phenomenal growth. Experience in innovation management will be an added advantage, Professional Marketing knowledge especially in category management, Mentor and guide a team of brand managers to achieve the team’s target, Be responsible for the end-to-end management and achievement of financial results and market share targets for your brand – acting as a ‘General Manager’ for the brand, Develop and execute consumer marketing plans and partner with Trade marketing Manager to execute channel / 4Ps strategy for your brand, Own S&OP process for your brand, including tracking of business performance, outlook for next 12 months and gap filling initiatives, Develop, execute and amplify plans in-line with RB’s strategic goals – ensuring market excellence, Responsible for the delivery of net revenue along with ambitious market share growth targets for our category leading Mucinex portfolio, Utilizing a deep knowledge of the retail and customer landscape, the successful candidate will help to shape and build annual marketing plans focused on winning in the largest OTC category (Upper Respiratory), Generates and proposes business development initiatives (BDIs) based on consumer, shopper and market understanding to drive new areas of growth for the brand year on year, Inspires and engages the team (including sales, trade, supply and finance) to execute commercial plans with excellence and overdrive initiatives to win in market, Partners with the trade marketing team to win in-store and at-shelf including the execution of a season winning display program and promotional strategy, Supports the sales team in engaging and partnering with customers and develops compelling customer and category stories to ensure strong execution down to store level, Collaborates with regional and global team to ensure best in class launches for NPD pipeline, Support the Head of Brands in the development of a BNLX End-market Brand portfolio strategy by providing a long-term view of Brand opportunities and threats within the BNLX End-market, Is accountable for Individual BNLX Brand strategy & programme definition & Annual Operational Brand Plan, Ensure the development and implementation of mid/long-term BNLX Brand plans to maximize volume, profit and share performance, Ensure the local adaptation of Regional/Global brand toolkits, Ensure the implementation and evaluation of brand activities in BNLX end-market, ensuring that profit objectives are met or exceeded, Ensure generating recommendations on pricing of own brand(s) and on resource allocation within own brand(s), Provides effective input into monthly cycle planning meeting (CPM) and into monthly operational and strategic demand/forecasting review meeting (DR), Define Brand implementation issues and recommended responses, Define potential operational changes to BNLX end-market brand activities, cycle grid and review brand budget variances, Ensure Agency evaluation as per given timelines, Conduct annual review of Brand performance in the BNLX End-market and identify key learnings, Define BNLX End-market Top line CoPlan cycle grid, including local brand activitie, Propose Brand implementation budgets in BNLX End-market in line with set guidelines as part of Budget Review process, University Degree or similar gained from experience, 7+ years of Experience in Marketing with solid Brand Marketing exposure in global FMCG. Macquarie Park Location. You will drive highly marketable content and strategic messaging outwards to strategy fans around the world. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader, University degree from reputable universities in Marketing or any degree with sales and/or marketing experience, At least 5-10 years experience in FMCG marketing, 1-2 years experience at a management level, Excellent written and verbal communications skills in English, Ability to think strategically and have a strong commercial acumen, High level of resilience and flexible thinking, Familiarity with Financial Planning & P&L approach, Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 3-1 plan in the Area, Develop growth strategy of the Middle East and Africa CH business for assigned brands though adaptation and adoption of global category and brand strategies, Partner with Category & LOC teams to deliver winning marketing and innovation plans for Middle East and Africa based on actionable commercial, competitor and consumer insights to drive Middle East and Africa brand share and equity ahead of competition, Accountable for brand(s) performance tracking for assigned brand(s) across Middle East and Africa and recommend remedial action, Recommend and help develop vision boards for the area to be rolled out in the LOCs. Influential role within a fast paced, challenger-brand retailer, Elevate the marketing & customer experience across all channels, Earmarked succession appointment into a Group level role. Identify market opportunities! We are passionate about drinks in 200+ countries, with 500+ brands – from Coca-Cola, to Zico coconut water, to Costa Coffee. A senior brand manager in an organization has responsibility for leading all initiatives related to the sales and marketing of a company’s product or service. The next step in your career is here: become the Senior Brand & Marketing Manager at Australia's largest property education company. You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Japan via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities. The ideal candidate will be a highly qualified senior level brand activation manager, ideally FMCG trained with experience in spirits a must. The Marketing Manager plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers. Ability to lead, influence and manage change. Prefer to have FMCG background, Have experience in managing and leading a category and developing the mixes of the category from price, product, proposition, promotions and distribution strategy.

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